ABOUT MAGNA ASSISTANTS

Exceptional people.
Exceptional support.

We connect growing companies with highly skilled, carefully trained executive assistants who bring structure, discretion, and exceptional service to demanding businesses.

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Five professionals collaborating around a laptop in a bright workspace

WHAT WE DO

Executive support built on higher standards.

Magna Assistants helps growing companies and executives access vetted remote executive assistants who integrate into their teams and provide reliable, proactive support.

We focus on service quality, business understanding, discretion, organisation, and long-term partnerships that make a meaningful difference.

OUR VISION

Raise the standard.

To raise the standard of remote executive support by developing exceptional assistants who become trusted business partners.

OUR MISSION

Connect talent with ambition.

To connect ambitious companies with highly skilled executive assistants trained to combine professional excellence, modern tools, and outstanding human service.

OUR VALUES

The principles that guide everything we do.

01

Service excellence

A commitment to exceptional service in every interaction.

02

Precision and reliability

Consistent, high-quality work you can depend on.

03

Discretion and trust

Your business, information, and priorities are handled with care.

04

Proactive ownership

We anticipate needs and take initiative to create solutions.

05

Continuous learning

A growth mindset and a commitment to staying ahead.

06

Human service, modern technology

High-touch support enhanced by the right tools and AI, without losing the human touch.

NICOLE BRUGGER · CEO & FOUNDER

OUR STORY

Meet Nicole Brugger —
CEO & Founder.

With more than 15 years of international professional experience spanning luxury hospitality, high-end customer service, business management, project management, and executive support, Nicole brings a broad perspective to Magna Assistants.

She studied Hotel Management and International Business Management in Geneva, Switzerland, and holds a Project Management Institute (PMI) project management certification.

Nicole worked internationally in luxury hotels and later supported senior executives in sectors including commodity trading and online banking. More than 13 years living and working in Switzerland shaped her approach, centred on precision, discretion, organisation, reliability, and exceptional standards of service. These principles became the foundation of Magna Assistants.

“Exceptional executive support is not simply about completing tasks. It is about judgement, anticipation, discretion, and making the executive more effective.”

— Nicole Brugger, CEO & Founder

THE MAGNA STANDARD

Training assistants for demanding executives.

Magna Assistants offers a high-level executive assistant training programme inspired by Swiss professional standards and luxury hospitality service principles. The course combines established executive-support practices with practical workflows, current business applications, and emerging AI tools — while maintaining human judgement, discretion, and high-touch service.

01

Executive support foundations

Core skills, best practices, and real-world scenarios for executive support.

02

Swiss-inspired service standards

A service mindset rooted in precision, professionalism, and genuine care.

03

Modern workflows and applications

Practical training on essential tools and efficient ways of working.

04

AI-enabled productivity

Use AI and modern technology while maintaining discretion, judgement, and high-touch service.

Explore Magna Assistants Academy →

OUR APPROACH

A thoughtful process for lasting success.

01

Select carefully

We attract and vet skilled, service-minded talent.

02

Train intentionally

We develop real-world skills and executive support expertise.

03

Match thoughtfully

We align the right assistant with your specific needs.

04

Support continuously

We stay engaged to support a successful, long-term partnership.

Better assistants create stronger businesses.

Find a skilled, trained executive assistant and experience the difference exceptional support can make.